Transformation
Leadership & Culture Transformation for Unprecendented Results
Most training focuses on changing people’s actions to create new results, but those types of results are fleeting.
In order to achieve sustainable results, we must help people shift their identities-allowing them to discover who they need to become in order to achieve the results they desire.
This is where transformation happens.
Hi, I'm Keith!
By my early twenties, I had adopted the belief that the world was unfair, and the identity that I was a victim to it. I had failed out of college and into a floundering career as a plumbing apprentice, and I blamed a lot of people and circumstances for the way my life had turned out. But along the way, a few mentors who never gave up on me helped me discover that it was how I was choosing to see myself that was determining my results and that if I wanted more, I would need to become more. This discovery elevated my career, and in my path from plumber, to salesman, to trainer, speaker and coach, I have discovered that identity is what drives the outcomes of our businesses and our lives.
Through speaking, coaching, training and consulting, I serve leaders to transform their identity to influence the culture and performance of their businesses. In the past 8 years I've spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. I've spent over 7,000 hours in front of audiences mastering the art and science of facilitation and engagement, and the remaining time obsessing over how to be better. As a coach, trainer and consultant, over 600 businesses and hundreds of leaders have given me the privilege of being their guide as they transformed their own leadership identity and led unprecedented growth for their teams.
This work has given me the chance to share the stage with some of the most brilliant minds I’ve ever encountered, including John Maxwell, Pat Lencioni, Gino Wickman, Robert Cialdini, Joe Navarro, Les Brown, Lior Suchard, David Rendall, and Vinh Giang. If there are names on that list you don’t know, please look them up, hire them, and learn from them. They are extraordinary.
Likely lesser known names, but even more exceptional, are the friends, family and colleagues who have supported me through every turn. Dennis, Faith, Andy, and Kerry Mercurio, Dan Friesen, Sheri Bennefeld, Dave Boduch, Gina Baratto, Jack Tester, Julian Scadden, Jason Kunz, Josh Neumann, Brendan Finn, Nate Bleu, Tyler Lorenzen, Bobby Hamilton, and Lauren and Jon Nykvist have fed my knowledge, shaped my character, and engrained my commitment more than they may ever know.
Above all, my work continues to be supported and humbled by my beautiful and brilliant wife, Brynn, who reminds me, consistently, to...
...live the message I share.
The Ethical
Influence Model

Awareness of Self
Ethical Influence starts with becoming aware of how our focus, language, and physiology impacts our experiences and reactions.
1 of 4Influence of Self
Keith shows us how to shift our language, thereby shifting our focus and matching it with our physiology to summon our ideal state for the moment.
2 of 4Awareness of Others
The next step of growth is recognizing that our state also fundamentally affects our capability to be aware of others.
3 of 4Influence of Others
To truly learn to influence people we must recognize our responsibility as leaders to experience people in a way that honors and serves them, thereby giving them the fullest opportunity to live into their possibility.
4 of 4
Ethical Influence starts with becoming aware of how our focus, language, and physiology impacts our experiences and reactions.
Keith shows us how to shift our language, thereby shifting our focus and matching it with our physiology to summon our ideal state for the moment.
The next step of growth is recognizing that our state also fundamentally affects our capability to be aware of others.
To truly learn to influence people we must recognize our responsibility as leaders to experience people in a way that honors and serves them, thereby giving them the fullest opportunity to live into their possibility.
At any given point in time, our mental, emotional and physical state creates the lens through which we experience the world around us. Whether we find ourselves happy, sad, frustrated, angry, determined, tired or hungry, etc., it tints the lens of our human experience.
Ethical Influence starts with becoming aware of how our focus, language, and physiology impacts our experiences and reactions.
With this awareness comes the realization that we can, in fact, control how we show up in any given circumstance.


The next step of growth is recognizing that our state also fundamentally affects our capability to be aware of others.
Usually, when we ask questions and listen to the answers, we are devising our next thought, our next comment, our next point that we're going to make while the other person is still talking and typically we do so from the lens of what we can get versus what we can give.
By bringing genuine curiosity, interest, and intrigue to our conversations, we grow from trying to get to learning to serve. Keith shows you to serve & lead others by really asking and really listening to learn what's most important to them, prioritize their needs and learning to ask ourselves, “How can I contribute?”

“All people get to be is as we choose to see them.”
For most of us, we live our lives believing that how we are experiencing things or people around us is how they are.
Rarely do we stop to consider that how we label someone is authoring that reality. When we start to see people as failing, struggling, not capable, not working hard enough, we attach labels that in turn cause us to experience them in that way.
To truly learn to influence people we must recognize our responsibility as leaders to experience people in a way that honors and serves them, thereby giving them the fullest opportunity to live into their possibility.