Transformation
Leadership & Culture Transformation for Unprecendented Results
Most training focuses on changing people’s actions to create new results, but those types of results are fleeting.
In order to achieve sustainable results, we must help people shift their identities-allowing them to discover who they need to become in order to achieve the results they desire.
This is where transformation happens.
Hi, I'm Keith!
By my early twenties, I had adopted the belief that the world was unfair, and the identity that I was a victim to it. I had failed out of college and into a floundering career as a plumbing apprentice, and I blamed a lot of people and circumstances for the way my life had turned out. But along the way, a few mentors who never gave up on me helped me discover that it was how I was choosing to see myself that was determining my results and that if I wanted more, I would need to become more. This discovery elevated my career, and in my path from plumber, to salesman, to trainer, speaker and coach, I have discovered that identity is what drives the outcomes of our businesses and our lives.
Through speaking, coaching, training and consulting, I serve leaders to transform their identity to influence the culture and performance of their businesses. In the past 8 years I've spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. I've spent over 7,000 hours in front of audiences mastering the art and science of facilitation and engagement, and the remaining time obsessing over how to be better. As a coach, trainer and consultant, over 600 businesses and hundreds of leaders have given me the privilege of being their guide as they transformed their own leadership identity and led unprecedented growth for their teams.
This work has given me the chance to share the stage with some of the most brilliant minds I’ve ever encountered, including John Maxwell, Pat Lencioni, Gino Wickman, Robert Cialdini, Joe Navarro, Les Brown, Lior Suchard, David Rendall, and Vinh Giang. If there are names on that list you don’t know, please look them up, hire them, and learn from them. They are extraordinary.
Likely lesser known names, but even more exceptional, are the friends, family and colleagues who have supported me through every turn. Dennis, Faith, Andy, and Kerry Mercurio, Dan Friesen, Sheri Bennefeld, Dave Boduch, Gina Baratto, Jack Tester, Julian Scadden, Jason Kunz, Josh Neumann, Brendan Finn, Nate Bleu, Tyler Lorenzen, Bobby Hamilton, and Lauren and Jon Nykvist have fed my knowledge, shaped my character, and engrained my commitment more than they may ever know.
Above all, my work continues to be supported and humbled by my beautiful and brilliant wife, Brynn, who reminds me, consistently, to...
...live the message I share.
The Ethical
Influence Model
CREATE A NEW STATE OF PEAK PERFORMANCE.
- Your state is a three-part framework that creates the lens through which you experience the world around you. Part one is your point of visual and mental focus. We find what we focus on, and so to create a peak state, we must shift our focus towards opportunity and outcome and away from the thoughts and circumstances that diminish our power.
- Once you’ve focused on what you want, it’s critical to support that outcome with the language you speak to yourself and others. As a result, your “I am” statements allow you to summon the version of you best suited to take on the moment at hand.
- Your mind translates the story your body tells it. So, align your physiology with your focus and language to complete your peak performance state.


ASK BETTER QUESTIONS TO DRIVE BETTER RESULTS.
- Break the pattern of listening for what you can get and instead start listening for what you can give.
- Ask questions with genuine curiosity to learn what is most important to others.
- Prioritize their #1 need to create better experiences and results.

LEARN TO LIVE AND LEAD COURAGEOUSLY AND GENEROUSLY.
- Be courageously clear and honest about what you are asking for and why.
- Embrace contributive communication - shift your tone and intent to speak to and listen for what is needed rather than what you want.
- Generously explore what you can contribute rather than gain.