Insights for
Awareness &

Leadership & Culture Transformation for Unprecedented Results

Insights for
Awareness &

Leadership & Culture Transformation for Unprecedented Results

Experience the Ethical
Influence Model

Our video series presents a refreshingly practical, participant-centered, actionable roadmap for lasting, extraordinary results.

Ethical Influence - The Art & Science of Inspiring Change

In his signature video, Keith demonstrates how the four-part Ethical Influence model creates sustainable excellence.

Step 1. Create your New State of Peak Performance

Watch Keith walk you through the first step of the four-step Ethical Influence Model. We start with a visual and mental focus on who you need to become to achieve what you want. Support the focus with the language you speak to yourself and others. As a result, your ‘I am’ statements become your identity.

Step 2. Claim Your Power to Own & Solve Problems

In Step 2, you ask, “what am I doing to cause this result?” to consciously acknowledge that you are, in fact, powerful enough to influence the situation. Seek answers to “what must I change to change what is happening?” to claim the power and responsibility to affect change fully.

Step 3. Ask Better Questions to Drive Better Results

Keith shows you how to break the pattern of listening for what you can get and instead start listening for what you can give. Ask questions with genuine curiosity to learn what is most important to others. Prioritize their #1 need to create better experiences and results.

Step 4. Live & Lead Courageously and Generously

In the final part of the Ethical Influence model, Keith demonstrates a sustainable model of honoring and serving others. By being courageously clear and honest about what you are asking for and why, embracing contributive communication and generously exploring what you can contribute rather than gain.


Full-length keynotes inspiring identity-based mindset, language and roadmap for unprecedented personal growth.

Ethical Influence - The Art & Science of Inspiring Change

In his signature keynote, Keith helps us understand why training directed at changing actions has fleeting results. And how to achieve sustainable results, we must help people shift their identities-allowing them to discover who they need to become in order to achieve the results they desire.

Ethical Influence - The Art & Science of Inspiring Change (audio-only)

Using Emotional Intelligence to be Intentional and Effective and Succeed in Leadership, Keith helps listeners understand the impact of emotional intelligence on their relationships and provides case studies and tools for critical application in even the toughest circumstances.

Ethical Influence in Sales

Through this high-energy keynote, Keith demonstrates how you can apply Ethical Influence in a high-performance sales environment to create transformative results for all stakeholders.

Increasing Productivity

Our success is dictated by the actions we take. But the true inner driver is our belief system driven by our identity. In this keynote, Keith guides his audience on how we can achieve sustainable results by shifting our identities - allowing ourselves to discover who we need to become in order to achieve the results we desire.

Supercharge Your Remote Leadership

Despite the worldwide shift into remote leadership and training, leaders have been slow to learn how to be as effective in this new format. In this video Keith shares how to make meetings, training, and connections more effective no matter where you are in the world.


Influential Listening is Critical to Great Communication, Pt. 2

Whether you’re an HVAC owner or just a spouse that wants to be a better listener, this one’s for you! Keith and host Chris Yano finish their conversation on how to listen with courage, authenticity, and true empathy.

Influential Listening is Critical to Great Communication, Pt. 1

Is communication keeping you from success with your home services business, at work, or in your personal life? We welcome back CEO and Founder of Ethical Influence Global and Sr. Director of Executive Success at ServiceTitan Keith Mecurio! Keith and host Chris Yano have a deep discussion about influential listening, communication, and authenticity.

Transforming Your Employees Into Resilient Leaders Through Ethical Influence

Keith Mercurio is the Senior Director of Executive Success of ServiceTitan, and CEO & Founder at Ethical Influence Global. Keith has spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. He has guided over 600 businesses and transformed their own leadership identity and led unprecedented growth for their teams. … Read more

Team Anywhere Podcast: Eliminating Workplace Uncertainty Using the Ethical Influence Model

In today’s podcast episode, we interview Keith Mercurio, CEO and Founder of Ethical Influence Institute and Ethical Influence Global. Today’s topics are focused on the 4 Quadrants of the Ethical Influence Model which are: awareness of self, influence of self, awareness of others, and influence of others. This will help leaders support team members in dealing … Read more

Change Your Filter With Tall Paul

Big life events can often be painful, yet there’s always an opportunity to learn and grow via hardship. In Episode 10 of the Change Your Filter Podcast, we are joined by the Senior Director of Executive Success at Service Titan, who is also the Founder & CEO at Ethical Influence Global, Keith Mercurio.

Toolbox for the Trades By ServiceTitan

In the latest episode, Keith Mercurio, Sr. Director of Executive Success at ServiceTitan and Founder and CEO of Ethical Influence Institute, shares the secrets of ethical influence and how they can elevate your leadership.

Leadership Lounge with Jack Tester

Former Nexstar Director of Training Keith Mercurio shares his unlikely story of growth from college dropout to pa lumber to leadership trainer and speaker, and the lessons that shaped his philosophy and approach to transformation.

Powerful Thinking for Positive Results

A deep conversation with Chris and Tall Paul about what honor and serve means and how Keith uses the 4-step Ethical Influence Model to transform how people interact with their circumstances and take control of their own success.

Mantras of a Keynote Speaker‬

Coming from a plumbing background, leading him to work in events, Keith comes with so much knowledge to now being a keynote speaker. Listen as he shares some amazing principles you will want to adopt!

Partners in the News

Radiant named one of Austin’s Top Workplaces

As Director of Leadership Development, Keith has had the unique privilege of being a part of Radiant’s progressive leadership with co-owners Sarah and Brad Casebier. In their work together, Radiant thrived during the pandemic and had a record growth from $20 million to $38 million in annual revenue.

The Riverside Company, a global private investor, has invested in Radiant Plumbing and Air Conditioning

Radiant is the latest example of Riverside’s deep focus and expertise investing in essential home services. For more than a decade, the firm has invested in a broad range of branded consumer companies, with a special focus on home services. Working closely with management, Riverside fosters growth through a focused approach that pairs consumer and … Read more

ServiceTitan Announces $500 Million Investment Led By Tiger Global Management and Sequoia Capital Global Equities

Who knew building a vertical software-as-a-service toolkit focused on home heating and cooling could be worth $8.3 billion? Founded just eight years ago, is worth now, thanks to some massive tailwinds around homebuilding and energy efficiency. As Senior Director of Executive Success, Keith has guided and developed their executive leadership through an explosive growth strategy.

Hi! I'm Keith.

Early on, I ‘adopted’ an identity of someone who didn’t care. As identity drives beliefs and actions, I found myself not taking the actions I needed to be where I needed to be. I failed myself from an incomplete college degree into a career in plumbing. It was during my journey as a salesman, apprentice, technician and eventually trainer, I discovered that while we all learn and apply differently, our ability to be aware of and influence our own identity drives the outcome we want for ourselves and our organizations.

Through speaking, coaching, training and consulting, I serve leaders to transform their identity to influence the culture and performance of their businesses. In the past 8 years I've spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. I've spent over 7,000 hours in front of audiences mastering the art and science of facilitation and engagement, and the remaining time obsessing over how to be better. As a coach, trainer and consultant, over 600 businesses and hundreds of leaders have given me the privilege of being their guide as they transformed their own leadership identity and led unprecedented growth for their teams.

This work has given me the chance to share the stage with some of the most brilliant minds I’ve ever encountered, including John Maxwell, Pat Lencioni, Gino Wickman, Robert Cialdini, Joe Navarro, Les Brown, Lior Suchard, David Rendall, and Vinh Giang. If there are names on that list you don’t know, please look them up, hire them, and learn from them. They are extraordinary.

Likely lesser known names, but even more exceptional, are the friends and colleagues who have supported me through every turn. Dan Friesen, Sheri Bennefeld, Dave Boduch, Gina Baratto, Jack Tester, Julian Scadden, Jason Kunz, Josh Neumann, Brendan Finn, Nate Bleu, Tyler Lorenzen, Bobby Hamilton, and Lauren and Jon Nykvist have fed my knowledge, shaped my character, and engrained my commitment more than they may ever know.

Above all, my work continues to be supported and humbled by my beautiful and brilliant wife, Brynn, who reminds me, consistently to... the message I share.



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